Local SEO · Melbourne · Australia-wide
SEO Australia — Local & technical SEO for Melbourne SMEs
If you run a cafe in Prahran, a clinic in St Kilda, a retail store in Collingwood, or a service business anywhere in Melbourne, local SEO is how customers find you when they search nearby.
Most Australians search for local services on their phone before they visit. If your Google Business Profile is incomplete, your reviews are stale, or your schema markup is missing, you lose bookings and walk-ins to competitors who show up first.
What local SEO covers
- Google Business Profile: Correct name, address, phone, hours, category, photos, posts, and Q&A
- Schema markup: LocalBusiness, Organization, Service, Product, Review, FAQ, and Breadcrumb structured data so search engines understand who you are
- Reviews: Asking customers for Google reviews, responding to feedback, and making reviews visible on your site
- Local pages: Suburb and service pages that match what people search — 'cafe Prahran', 'physio St Kilda', 'furniture store Melbourne'
- Citations: Consistent NAP (name, address, phone) across directories, listings, and social profiles
- Technical SEO: Fast site, mobile-friendly, HTTPS, proper redirects, sitemap, and canonical tags
Industries we work with
iWizz works with Australian SMEs in hospitality, retail, health, and service businesses:
- Hospitality: Cafes, restaurants, bars, catering — bookings, menus, reviews, and Google Business Profile
- Retail: Fashion, furniture, automotive, hardware — product schema, local inventory, and store pages
- Health & clinics: Physios, dentists, medical, wellness — practitioner schema, services, and patient reviews
- Services: Trade, professional, creative — service schema, local pages, and Google Ads integration
See our Melbourne cafe case study for how we approach local SEO for hospitality businesses.
Local SEO vs Google Ads
Google Ads puts you at the top of search results immediately, but you pay per click. Local SEO is organic — it takes longer to build but costs nothing per visitor once you rank.
Most businesses need both. Google Ads for immediate bookings and sales while local SEO builds. We run both — one plan across search, reviews, and schema.
Melbourne studio, clients Australia-wide
The studio is at 40 Porter Street, Prahran, but clients are national. Local SEO works for any business that serves customers in a specific area — Sydney, Brisbane, Perth, Adelaide, or regional towns.
We have local pages for people searching nearby:
What schema markup looks like
Schema is structured data that tells search engines what your business is, where it is, opening hours, services, prices, and reviews. It lives in JSON-LD format in your page head.
Example for a Melbourne cafe:
{
"@context": "https://schema.org",
"@type": "Restaurant",
"name": "Example Cafe",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Chapel Street",
"addressLocality": "Prahran",
"addressRegion": "VIC",
"postalCode": "3181",
"addressCountry": "AU"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -37.85,
"longitude": 144.99
},
"telephone": "+61 3 9999 8888",
"url": "https://example.com.au",
"servesCuisine": "Modern Australian",
"priceRange": "$$",
"acceptsReservations": true
}We write schema for LocalBusiness, Service, Product, FAQ, and Breadcrumb — tailored to your industry.
Read our schema markup guide for more detail.
Reviews and reputation
Google reviews are the most visible signal of trust for Australian local businesses. We help cafes, clinics, and stores:
- Ask customers for reviews without sounding desperate
- Respond to feedback — good and bad — professionally
- Display reviews on your website with proper schema
- Monitor review alerts so you never miss a complaint
Technical SEO basics
Local SEO works better when your site is fast, mobile-friendly, and technically sound:
- HTTPS and valid SSL certificate
- Mobile-responsive design — most searches are mobile
- Fast page speed — Core Web Vitals matter
- Sitemap submitted to Google Search Console
- 301 redirects for old URLs
- Canonical tags to avoid duplicate content
- Structured data testing and validation
Blog resources
Practical articles from iWizz on local SEO, schema, and AI search:
Get a quote
If your business needs local SEO — Google Business Profile, schema, reviews, or local pages — call 0417 518 940 or email tim@iwizz.com.au.
iWizz quotes in writing, exclusive of GST. ABN 48 431 193 923.