Local SEO
How local businesses get found on Google
If you run a cafe, a clinic, a furniture floor, a workshop, or a swim school, most of your next customers are already nearby. Local SEO is how they find you instead of the place two streets over.
Start with Google Business Profile
A complete profile beats a pretty brochure site that nobody can map. Use the right category — cafe, medical clinic, furniture store, auto repair, swim school — add real photos of the floor, and keep hours honest. Hospitality and clinics lose bookings the minute Saturday hours are wrong.
Reviews from real jobs
Ask after a good table, a clean consult, a delivered sofa, a service, or a term of lessons. Reply to every review. Google treats that as a living business, not a parked listing.
Pages that name the suburb
One clear page for Prahran, one for the service: dinner, skin checks, custom sofas, logbook services, learn-to-swim. Schema on those pages tells search who you are. That is the work we do for SMEs — not generic national SEO theatre.