AI strategy
An AI plan that pays for itself
AI is useful when it takes a job off a person who is already busy. For SMEs that is bookings, follow-ups, stock questions, and the same email you send every week.
Where it earns in your world
Hospitality: after-hours enquiries and waitlists. Retail and furniture: “is this in store” and delivery updates. Clinics and health: intake forms and reminder texts. Automotive: service reminders. Swim schools: term enrolments and make-up lessons.
Deploy, do not decorate
We pick one workflow, put it in production, and measure whether the phone rings less for the same revenue. If it does not pay, we stop. That is strategy — not a pilot that lives in a folder.