Google Ads · Instagram · Facebook · ChatGPT

Ads that fill the book

If you run a cafe, clinic, retail store, or service business in Australia, you need bookings and walk-ins. The phone needs to ring, the calendar needs to fill, and the till needs to move.

iWizz runs Google Ads, Instagram, Facebook, and the new ChatGPT agent campaigns for Australian SMEs. One plan across search, social, and AI chat — not three disconnected campaigns managed by three different vendors.

What we run

• Google Ads: Search ads for people actively looking — "cafe Prahran", "physio St Kilda", "furniture Melbourne".
• Instagram: Photo and video ads to build awareness and drive engagement — targeted by location, interest, and behaviour.
• Facebook: Feed and Stories ads for reach and retargeting — especially effective for local events, offers, and launches.
• ChatGPT ads (agent campaigns): The new frontier — ads that open a conversation instead of landing on a page. Perfect for complex services, custom quotes, and personalised recommendations.

Why one plan across all channels

Most businesses run ads in silos:

• Google Ads agency that does not touch social
• Social media manager who does not understand search
• No one owns the customer journey from search to social to booking

iWizz runs one plan across all channels. We know which customers search, which scroll social, and which ask ChatGPT — and we meet them where they are.

How we run ads

1. Map the customer journey: Where do your customers find you? What do they search? What questions do they ask?
2. Build the campaign: Search ads for intent, social ads for awareness, retargeting for the people who visited but did not book.
3. Write ads that work: Clear offer, local targeting, compelling creative — not generic copy from a template.
4. Track conversions: Bookings, calls, form fills, purchases — we measure what matters, not vanity metrics.
5. Optimise weekly: Pause what burns money, scale what converts, test new angles — ongoing management, not set-and-forget.

Industries we work with

iWizz works with Australian SMEs in hospitality, retail, health, and service businesses:

• Hospitality: Cafes, restaurants, bars — bookings, events, and table fills. Google search, Instagram feeds, Facebook events.
• Retail: Fashion, furniture, automotive — foot traffic, online orders, and click-and-collect. Google Shopping, Instagram product ads, Facebook retargeting.
• Health & clinics: Physios, dentists, medical, wellness — appointment bookings and new patient acquisition. Google search, Facebook local awareness.
• Services: Trade, professional, creative — quote requests, project bookings, and lead generation. Google search, Facebook lead ads.

Real examples

• Melbourne cafe: Google Ads for "cafe Prahran" and "brunch Melbourne", Instagram ads showcasing new dishes, Facebook event ads for live music nights.
• Furniture retail: Google Shopping for product searches, Instagram carousel ads for new arrivals, Facebook retargeting for cart abandoners.
• Physio clinic: Google Ads for "physio St Kilda" and injury-specific terms, Facebook local awareness ads for first-time patients.
• Trade business: Google Ads for service area searches, Facebook lead ads with quote forms for project inquiries.

ChatGPT agent campaigns

ChatGPT agent campaigns are the new frontier. Instead of landing on a page, the ad opens a conversation. The AI agent asks questions, recommends options, and books the appointment or quote — all inside ChatGPT.

Perfect for:

• Complex services where customers have questions before booking
• Custom quotes where pricing depends on details
• Personalised recommendations where one size does not fit all

Read our blog post on ChatGPT agent campaigns and agentic search for local business.

What we do NOT do

We do not:

• Run ads for brand awareness alone: If you need impressions and reach with no conversion target, hire a brand agency. We run ads that fill the book.
• Manage enterprise ad budgets: If you are spending $50k+ per month across display, video, and programmatic, hire a media agency with trading desks.
• Post organic social for you: We run ads. If you need someone to post daily content, hire a social media manager or content creator.
• Promise results before testing: We do not guarantee X bookings or Y sales. We test, measure, and optimise — and report what works and what does not.

Ad spend and pricing

Ad spend (what you pay Google, Meta, and OpenAI) stays with the platforms. We charge a management fee based on the complexity and budget size.

Typical ad spend for Australian SMEs:

• Small local business: $500–$2,000/month across Google and social
• Growing retail or hospitality: $2,000–$5,000/month across Google, Instagram, Facebook, and retargeting
• Multi-location or high-growth: $5,000–$20,000/month with Google Shopping, ChatGPT campaigns, and advanced tracking

Tracking and reporting

We track:

• Bookings and calls (tracked via Google Analytics, call tracking, and booking systems)
• Form fills and quote requests (tracked via conversion pixels)
• Online sales (tracked via Shopify, Square, or WooCommerce)
• Cost per conversion (how much you pay per booking, call, or sale)
• Return on ad spend (ROAS) — how much revenue you earn per dollar spent

We report weekly or monthly — depending on budget and campaign complexity.

Melbourne studio, clients Australia-wide

The studio is at 40 Porter Street, Prahran, but clients are national. Ads work anywhere your customers are.

Get a quote

If your business needs ads — Google, Instagram, Facebook, or ChatGPT — call 0417 518 940 or email tim@iwizz.com.au.

iWizz quotes in writing, exclusive of GST. ABN 48 431 193 923.